6 Steps to Create High-Impact Restaurant Photographs

When running a restaurant, one of the essential aspects of promoting and marketing the business involves choosing what photographs to use. A high-impact image can engage the senses, making the viewer see, smell, feel and even taste the food without having been able to try it yet.

A professional food photographer can accomplish these, and more. Hiring the top experts in food styling and photography is key to generating appetizing images for your restaurant website and other marketing materials.

It takes years of experience to produce quality food images. To help you understand how the experts pull it off, here are a few steps detailing how they create tantalizing restaurant food photography.

High-Impact Restaurant Photographs

1. Gather the equipment

The tools used vary depending on the project. More often than not, you may find food stylists and photographers armed with more than just cameras and the dishes themselves.

When it comes to food photography, the aim is to make the dish as irresistible as possible. This often involves using techniques that focus on making the dish look good and deliciously tempting even when the food prop has been sitting out for an hour because of the shoot.

For instance, stylists may brush oil over the ingredients to make them glisten. Scoops of ice cream are replaced by mashed potatoes or shortening as they don’t melt under the light. As such, you may notice food stylists armed with brushes, toothpicks and other tools designed to make the dish look fuller and fresh.

2. Use natural light

Natural light has a way of making dishes look fresh and appetizing. As such, photographers will often schedule the shoot during the day. Plates, silver and other dining elements are shot outdoors or near a window to make the most of the natural light available.

At times, photographers will use flash and reflectors. When bounced off a wall or the ceiling, the light from the flash will provide additional light and soften any harsh shadows.

High-Impact Restaurant Photographs

3. Use props

Although the dish should be the focus of any image, at times, stylists and food photographers will add additional relevant elements to put the dish into context.

For instance, an image of a slice of cheesecake may include a fork and may be accompanied with a cup of tea or coffee and some small condiments. Peppercorns and herbs may be sprinkled all over a chopping board that features a large slab of grilled meat.

It is important to strike a balance between context and clutter. A few extra elements may help but there is no need to fill the photo with food or other objects.

Stylists and photographers also need to be aware of the colors and textures of the elements and props being included in the image. Contrasting colors and textures can help make ingredients pop out more.

Props need to be carefully inspected before being used in the image because the slightest imperfection will be magnified in the photo. Plates and utensils need to be spotlessly clean while the ingredients should look fresh and devoid of any blemishes.

4. Shoot from different angles

Perspective can change how the viewer may feel about the dish. Professional photographers will often try to take as many shots from different angles as they can for a single shoot.

A shot taken from directly above the dish can be used to include ingredients and other relevant elements. This type of shot illustrates what goes into the dish.

High-Impact Restaurant Photographs

On the other hand, a shot taken from the side can show how the dish would look when served. For instance, a shot of a slice of cake taken from an angle can show the different layers inside.

5. Shoot quickly

Stylists and photographers need to plan, experiment and practice the shots days before the actual day of the shoot. Unlike studio lighting, natural light changes depending on the time of the day and weather.

The look of ingredients and even entire dishes can also change in just a few hours, minutes or even seconds. Vegetables are an example. To make them look fresher, they are often undercooked.

When it comes to salads, the dressing can be put in a small bowl on the side. This is to prevent the dressing from covering the ingredients or making them look limp.

By practicing and experimenting with different angles outside the shoot, the team can also determine what they need to bring and how to set up the shot quickly. This is especially important in cases where several dishes need to be styled and photographed in one session.

If you’re taking a specialty burger photo, taking an angle shot from the side would be preferable to one taken from above as the side shot would highlight the burger patty itself while a shot from the top would have to accommodate other elements such as the sides, utensils, etc., else, you’ll be left only with the image of the top (sesame seed) bun.

 

6. Add steam

With the exception of desserts and other dishes served cold, steam is a popular element that can be added to an image. Steam emanating from the food gives it the impression that it just came off the stove, oven or grill.

Natural steam is difficult to produce. Most foods do not produce enough steam to be captured by the camera. Plus, food can get cold quickly, reducing the amount of time when the photographer can take the shot.

Food photographers and stylists need to be creative with steam, with some resorting to using garment steamers and microwaved sponges or cotton balls, or devising even more inventive ways to create it for their shoots.

Experienced stylists and photographers have several other techniques that they use to produce stunning food images. With this guide, you have a basic idea of the amount of work and effort it takes to create stunning and delectable food photographs.

 

AUTHOR BIO

Barry Morgan is the creative force behind Barry Morgan Photography. His passions are photography, food and family, although not always in that order. He believes you should love what you do, to do exceptional work. Cooking was always a family affair in his home so naturally, once his passion for photography took root, he was drawn to food photography. Barry Morgan Photography now works with hundreds of clients, turning their tasty dishes into mouthwatering visuals.

 

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Where You Should Travel for a Really Good Cup of Coffee

Travel for Coffee

Nowadays, coffee has become a part of our modern lifestyle. Whether you drink it in the morning to help you freshen up or in the afternoon while socializing with your friends, you too probably have your favorite type of coffee. After all, with so many different types and ways to brew it, finding a good cup of coffee is not that difficult. However, if you’d like to taste the best coffee in the world, here’s where you should travel.

Italy

If you love coffee, you should visit Italy, especially if you’re a fan of espresso. However, the Italians don’t drink coffee in the same way as the rest of the world, so there are a few things you should know about ordering coffee in Italy. For example, if you love cappuccino, make sure to order it before 11 a.m. since some cafés refuse to serve it later due to the milk in it.

Travel for Coffee

Colombia

Thanks to the variety of microclimates in Columbia, coffee is successfully produced all year round. If you want, you can witness the process of making it as well. The Columbian countryside is filled with winding roads, and some of the plantations are not so easy to reach. So, if you like adventures, you would surely enjoy Colombia.

Jamaica

Jamaican’s Blue Mountain Coffee is one of the most sought-after coffees in the world, which is why it’s very expensive. It is known for having a mild flavor and not being bitter, and grows at around 2000 feet above the sea level. The soil on Blue Mountain is rich, and with lots of rain, makes the climate perfect for growing coffee.

Travel for Coffee

Australia

If you’re looking for something a bit different, you should travel to the Land Down Under. Australians have many different methods of preparing coffee, and you can try most of them in the comfort of your own home. They also have some amazing specialized coffee pods if the regular Nespresso pods can’t satisfy your needs.

Costa Rica

Coffee became popular in Costa Rica during the late 1700s, and it’s been important for the country’s economy ever since. There is a movement in Costa Rica to grow organic coffee, so it’s safe to say that Costa Ricans prefer their coffee to be not just delicious but of high quality as well.

Travel for Coffee

Cuba

Cubans are known for preparing strong coffee, so if you’re looking for a good kick, try their coffee. It is usually very sweet but extremely powerful. Cubans guarantee that once you get used to the taste, you won’t be able to get enough of it. Just make sure not to drink it as quickly as you would your usual coffee; you don’t want to underestimate its strength.

Ethiopia

If you consider yourself a coffee lover, you should visit its birthplace. Ethiopia is one of the world’s top producers of coffee, and it’s an important part of its culture. Each regions’ coffee tastes a bit different but equally delicious. Here, you can also be a part of a special coffee ceremony that can last for hours and taste coffee like no other in the world.

Travel for Coffee

Hawaii

When thinking of Hawaii, most people imagine hot sandy beaches and cold cocktails. However, Hawaii is also home to amazing coffee. Thanks to the volcanic soil, tropical climate, and dedication of the inhabitants, the coffee here is truly of very high quality. There are even guided tours that show you how it is made. So, if you don’t know where to spend your next vacation, Hawaii should be on your list.

You can’t call yourself a true coffee lover if you’ve only tasted one type of coffee. After all, coffee is no longer just a drink; it has become an integral part of our culture. So, don’t stop at one cup – pack your bags, immerse yourself in different cultures, and experience some of the finest cups of coffee in the world.

How to Make the Most of Your Hotel During a Work Trip

Work trips are often packed with numerous strenuous activities that happen one after the other. Usually, when you are on a work trip, the only time you can relax and get some rest is when you are already in your hotel.

 JA Resorts

If you are staying at one of the best beachfront hotels during a work trip, you can ensure you can stay productive and, more importantly, enjoy a break from your busy schedule by following the tips below:

1.    Check in early and check out late

To have a longer stay at your hotel, arrive early and leave late. If you are still booking a room, find out if you can check in earlier than the designated time. You will have a higher chance of having this request granted if you are a member of the hotel’s loyalty program.

By arriving early, you can get some rest before you start working. You will have time to refresh yourself and prepare for the day ahead.

If you are allowed to check out late, you will have some spare time to relax before your flight or your long trip back home.

 JA Resorts

2.    Know what comes with your nightly stay at the hotel

Before leaving for your work trip, make sure you know all the perks that come with staying at the hotel you’ve chosen. Find out what amenities and services are included in the daily rate and which ones come at extra fees.

By doing some research in advance, you will avoid being surprised by your bill when you check out.

3.    Take advantage of all freebies and perks

 Once you know which amenities and services come for free, make sure you use them. Enjoy their free complimentary drink upon check-in. Take advantage of the free breakfast buffet and coffee every morning, too.

If you are allowed free use of the hotel workspace or co-working space, get some work done in these areas. You will enjoy faster Wi-Fi connection and additional services including printing and secretarial assistance.

Lastly, create an itinerary of all the free, fun things you can do at the hotel such as cooling off in the swimming pool, visiting the garden or working out at the gym. If your work trip is in the UAE, don’t forget to take advantage of the wonderful spa deals in Dubai.

With an itinerary, you will be sure to enjoy all the pleasurable things your hotel has to offer.

 JA Resorts

4.    Get some work done in your hotel room

If you are more productive when you’re alone, then get your laptop out and work in your room. You will definitely be able to concentrate and be more productive in your room. If you love watching TV or listening to music while working, you will be able to do so without worrying about disturbing other people.

In case you need to get a lot of work done and you can’t spare time to go out to have lunch, dinner, or a snack, take advantage of the hotel’s room services. Aside from having a delectable meal or snack, you won’t have to eat in a rush to get back to your work.

5.    Don’t be embarrassed to ask for extras

Do you want an extra pillow, blanket, or robe? Call the front office.

 Most hotels do not advertise this, but you can enjoy certain small freebies and extras. All you have to do is ask.

You can also ask for extra shampoo, conditioner, lotion, razor, toothpaste, coffee, creamer, or sugar. Most hotels will be happy to accommodate your requests. Just make sure you ask for what you need.

6.    Use your hotel loyalty or travel credit card points

Lastly, if you are a member of a hotel loyalty program, check how many points you have. See if you have enough points to get a free room upgrade. If not, check what other perks you can have access to such as late checkout or a free drink at the bar or lounge.

 In case you have a travel credit card, see if you have sufficient points you can apply to the room. You can also use it for other services such as a hotel breakfast or to get a massage at the hotel spa. You may even be able to use your points for free laundry or dry cleaning services and avoid the task of hand-washing your clothes.

When you follow these tried-and-tested tips, you can go through your work trip productively and smoothly. You will be able to find time to get some much-needed R&R, too, even if you have a hectic schedule.

  JA Resorts

AUTHOR BIO

Thomas Grundner is the Vice President of Sales and Marketing for JA Resorts & Hotels. He has more than 20 years of expertise in the hospitality and leisure industry – across international markets including Germany, Egypt and Spain. Grundner oversees all sales, marketing and revenue efforts as the company continues to build on its key growth and development strategies and further cultivates its unique blend of “Heartfelt Hospitality” and “Casual Luxury.”