6 Steps to Create High-Impact Restaurant Photographs

When running a restaurant, one of the essential aspects of promoting and marketing the business involves choosing what photographs to use. A high-impact image can engage the senses, making the viewer see, smell, feel and even taste the food without having been able to try it yet.

A professional food photographer can accomplish these, and more. Hiring the top experts in food styling and photography is key to generating appetizing images for your restaurant website and other marketing materials.

It takes years of experience to produce quality food images. To help you understand how the experts pull it off, here are a few steps detailing how they create tantalizing restaurant food photography.

High-Impact Restaurant Photographs

1. Gather the equipment

The tools used vary depending on the project. More often than not, you may find food stylists and photographers armed with more than just cameras and the dishes themselves.

When it comes to food photography, the aim is to make the dish as irresistible as possible. This often involves using techniques that focus on making the dish look good and deliciously tempting even when the food prop has been sitting out for an hour because of the shoot.

For instance, stylists may brush oil over the ingredients to make them glisten. Scoops of ice cream are replaced by mashed potatoes or shortening as they don’t melt under the light. As such, you may notice food stylists armed with brushes, toothpicks and other tools designed to make the dish look fuller and fresh.

2. Use natural light

Natural light has a way of making dishes look fresh and appetizing. As such, photographers will often schedule the shoot during the day. Plates, silver and other dining elements are shot outdoors or near a window to make the most of the natural light available.

At times, photographers will use flash and reflectors. When bounced off a wall or the ceiling, the light from the flash will provide additional light and soften any harsh shadows.

High-Impact Restaurant Photographs

3. Use props

Although the dish should be the focus of any image, at times, stylists and food photographers will add additional relevant elements to put the dish into context.

For instance, an image of a slice of cheesecake may include a fork and may be accompanied with a cup of tea or coffee and some small condiments. Peppercorns and herbs may be sprinkled all over a chopping board that features a large slab of grilled meat.

It is important to strike a balance between context and clutter. A few extra elements may help but there is no need to fill the photo with food or other objects.

Stylists and photographers also need to be aware of the colors and textures of the elements and props being included in the image. Contrasting colors and textures can help make ingredients pop out more.

Props need to be carefully inspected before being used in the image because the slightest imperfection will be magnified in the photo. Plates and utensils need to be spotlessly clean while the ingredients should look fresh and devoid of any blemishes.

4. Shoot from different angles

Perspective can change how the viewer may feel about the dish. Professional photographers will often try to take as many shots from different angles as they can for a single shoot.

A shot taken from directly above the dish can be used to include ingredients and other relevant elements. This type of shot illustrates what goes into the dish.

High-Impact Restaurant Photographs

On the other hand, a shot taken from the side can show how the dish would look when served. For instance, a shot of a slice of cake taken from an angle can show the different layers inside.

5. Shoot quickly

Stylists and photographers need to plan, experiment and practice the shots days before the actual day of the shoot. Unlike studio lighting, natural light changes depending on the time of the day and weather.

The look of ingredients and even entire dishes can also change in just a few hours, minutes or even seconds. Vegetables are an example. To make them look fresher, they are often undercooked.

When it comes to salads, the dressing can be put in a small bowl on the side. This is to prevent the dressing from covering the ingredients or making them look limp.

By practicing and experimenting with different angles outside the shoot, the team can also determine what they need to bring and how to set up the shot quickly. This is especially important in cases where several dishes need to be styled and photographed in one session.

If you’re taking a specialty burger photo, taking an angle shot from the side would be preferable to one taken from above as the side shot would highlight the burger patty itself while a shot from the top would have to accommodate other elements such as the sides, utensils, etc., else, you’ll be left only with the image of the top (sesame seed) bun.

 

6. Add steam

With the exception of desserts and other dishes served cold, steam is a popular element that can be added to an image. Steam emanating from the food gives it the impression that it just came off the stove, oven or grill.

Natural steam is difficult to produce. Most foods do not produce enough steam to be captured by the camera. Plus, food can get cold quickly, reducing the amount of time when the photographer can take the shot.

Food photographers and stylists need to be creative with steam, with some resorting to using garment steamers and microwaved sponges or cotton balls, or devising even more inventive ways to create it for their shoots.

Experienced stylists and photographers have several other techniques that they use to produce stunning food images. With this guide, you have a basic idea of the amount of work and effort it takes to create stunning and delectable food photographs.

 

AUTHOR BIO

Barry Morgan is the creative force behind Barry Morgan Photography. His passions are photography, food and family, although not always in that order. He believes you should love what you do, to do exceptional work. Cooking was always a family affair in his home so naturally, once his passion for photography took root, he was drawn to food photography. Barry Morgan Photography now works with hundreds of clients, turning their tasty dishes into mouthwatering visuals.

 

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How to Pack Like a Travel Blogger

Packing for a trip can be a true nightmare, especially for the inexperienced. They usually fall into the common trap of stuffing their bags and suitcases with everything they think they might need, but often forget some important item. That usually leads to frustration, because the problem is most typically noticed when there’s no place where the particular item can be bought.

Those people who have this problem envy travel bloggers and wonder how they can travel so much and still carry everything they need with them. The secret lies in the fact that the more you travel, the better you are at packing and in following the tips of more seasoned travellers. So, what is it they recommend, based on their experience?

Daypack

One of the first things you need to put on the list is a daypack, which can be easily compressed and stored in the main backpack. You need it for day trips, hikes or even weekend getaways, where you need to be careful not to carry anything that is not absolutely necessary. With so many daypacks to choose from, your only concern is likely to be the amount of money you’re happy to part with, while some, more fashion-conscious ones, will also try to match the style of their daypack with the clothes they usually wear on a trip.

Multi-tools

You definitely want to bring any multi-tool, such as the famous Swiss Army knife, which you can use for opening cans, bottles, nail clipping and cutting food. However, make sure you check your luggage and not try to bring it with you on a plane since the security officer will surely take it away from you. Still, the functionality of such tools allows travellers to reduce both the size and volume of their luggage by option for these practical solutions.

Bags for wet and dry items

No matter where you go, you’ll be exposed to the risk of getting wet to a certain extent. In case that happens, you need to protect your dry clothes and electronics by using a wet/dry item. This is particularly useful for towels that can’t get dry before you your departure or swimsuits.

Record your memories

No matter how focused you may be during your trip, there’s no way you can remember every adventure you had. That’s why it’s vital you take something to help you record your memories but won’t require a lot of your attention in terms of handling. A logical choice is a gadget, such as a fantastic GoPro HERO action camera, that can provide high-quality videos and pics of your travels.

Earplugs

Though they might not be an obvious choice, earplugs are highly recommended by frequent travellers because of their ability to help us deal with crying babies, snorers or simply people having impolitely rude conversations close to you. You want to be rested as much as possible once you reach your destination and there aren’t many items that can help you with that better than a pair of good earplugs.

Reusable water bottle

Since you need to keep yourself hydrated at all times, it’s very important that you have a sturdy, reusable water bottle that you can refill and reuse many times. You’ll not only avoid buying plastic water bottles, but you can also benefit from some bottles’ ability to filter water using UV light or some other method.

Dark clothes

Unless you’re travelling to some sunny and hot destination, experienced travellers recommend using darker clothes, because all the stains and spills that are bound to appear will not be as noticeable as they would be if you wore white, for example. That would also mean packing fewer items of clothing, which is another benefit of listening to seasoned travellers.

It goes without saying that there are many other tips for packing like a travel blogger, but you have to start from somewhere, right? So, consider the destination, the length of stay and other vital elements and start making a list well before you embark on your journey. It’s through the experience of travelling that you’ll find what you need to bring on your next trip.

5 Benefits of Adventure Travel for Your Physical and Mental Health

There are many ways one can improve their lifestyle. From different approach to life to engaging in different hobbies, it’s important that you find something personal that will fulfill and make you happy. For starters, spending time in nature is known to be a great way to relieve stress and boost mindfulness. This is precisely why adventure travel may as well be the perfect option for those of you that are still seeking for that much-needed lifestyle betterment. If this sounds interesting, check out the following adventure travel benefits that can completely transform your life.

1. A stronger immune system

There have been plenty of studies in regards to the benefits of getting dirty outdoors for kids. However, the truth is that getting dirty a bit is also beneficial for the adults. Of course, it’s only natural that you want to keep yourself clean. But, allowing your body to experience a bit of dirt from nature on occasion can boost your immune system and reduce the risk of allergies and asthma.

2. Nature as a remedy

Obviously, you don’t always have to engage in activities that will result in you getting dirty. Walking and light jogging as a part of spending time outdoors are also great activities and a big part of adventure travel for beginners as well. What’s more, these nature-based activities are often recommended to people that have health issues such as heart disease, obesity, attention deficit disorder, and so on.

3. Sharp mentality and better memory

You may be wondering what do outdoor activities have to do with brain and memory boost. Well, hiking, walking, jogging and/or cycling while surrounded by nature can actually boost the hippocampus growth, which is directly linked to the sharper senses and improved memory. Luckily, there’s no age limit to your personal kind of adventure travel, so don’t waste any opportunity to discover the joy and benefits of it all.

4. Become more resourceful

It’s true that adventure travels are usually filled with uncertainty. However, that uncertainty doesn’t have to be bad. Focusing too much on making everything work according to plan is only going to drain you, and make you more stressed and angry when it doesn’t. And, let’s face it, things don’t usually go according to plan, and especially not when the plan is overly strict or when nature is concerned. This is a great opportunity to let go of the plan-making habit for every little thing in life, and enjoy the flow. Not to mention that these situations are perfect for letting your imaginative and quick-witted side shine through. Allow that resourcefulness to become a part of your daily life as well.

5. Dream and succeed

Spending time in nature on your adventure may seem like a big step now, but once you experience it yourself, it will quickly grow on you. It’s the healthiest addiction you can possibly have. If you’ve been enjoying a bike ride to the park so far, you may even find that a cycling tour is what you need for your next travel. Of course, just make sure that you have a good bicycle, enhanced with Rockshox high-performance products. One of the biggest benefits of making adventure travel a part of your life like this is the ability to visualize your dream, as well as the steps you need to take in order to achieve it. Natural scenery can seriously help you reflect upon your own wishes, powers, and personal goals.

Your adventure travel is not limited by the amount of true wilderness in your immediate surroundings or your stamina to hike or ride a bike. The will to explore your own self is more than enough of a motivator when it comes to embarking on your perfectly personal adventure travel. Therefore, go outdoors to come back with more confidence, fresh knowledge and discoveries, stronger dreams and a happier self.