6 Steps to Create High-Impact Restaurant Photographs

When running a restaurant, one of the essential aspects of promoting and marketing the business involves choosing what photographs to use. A high-impact image can engage the senses, making the viewer see, smell, feel and even taste the food without having been able to try it yet.

A professional food photographer can accomplish these, and more. Hiring the top experts in food styling and photography is key to generating appetizing images for your restaurant website and other marketing materials.

It takes years of experience to produce quality food images. To help you understand how the experts pull it off, here are a few steps detailing how they create tantalizing restaurant food photography.

High-Impact Restaurant Photographs

1. Gather the equipment

The tools used vary depending on the project. More often than not, you may find food stylists and photographers armed with more than just cameras and the dishes themselves.

When it comes to food photography, the aim is to make the dish as irresistible as possible. This often involves using techniques that focus on making the dish look good and deliciously tempting even when the food prop has been sitting out for an hour because of the shoot.

For instance, stylists may brush oil over the ingredients to make them glisten. Scoops of ice cream are replaced by mashed potatoes or shortening as they don’t melt under the light. As such, you may notice food stylists armed with brushes, toothpicks and other tools designed to make the dish look fuller and fresh.

2. Use natural light

Natural light has a way of making dishes look fresh and appetizing. As such, photographers will often schedule the shoot during the day. Plates, silver and other dining elements are shot outdoors or near a window to make the most of the natural light available.

At times, photographers will use flash and reflectors. When bounced off a wall or the ceiling, the light from the flash will provide additional light and soften any harsh shadows.

High-Impact Restaurant Photographs

3. Use props

Although the dish should be the focus of any image, at times, stylists and food photographers will add additional relevant elements to put the dish into context.

For instance, an image of a slice of cheesecake may include a fork and may be accompanied with a cup of tea or coffee and some small condiments. Peppercorns and herbs may be sprinkled all over a chopping board that features a large slab of grilled meat.

It is important to strike a balance between context and clutter. A few extra elements may help but there is no need to fill the photo with food or other objects.

Stylists and photographers also need to be aware of the colors and textures of the elements and props being included in the image. Contrasting colors and textures can help make ingredients pop out more.

Props need to be carefully inspected before being used in the image because the slightest imperfection will be magnified in the photo. Plates and utensils need to be spotlessly clean while the ingredients should look fresh and devoid of any blemishes.

4. Shoot from different angles

Perspective can change how the viewer may feel about the dish. Professional photographers will often try to take as many shots from different angles as they can for a single shoot.

A shot taken from directly above the dish can be used to include ingredients and other relevant elements. This type of shot illustrates what goes into the dish.

High-Impact Restaurant Photographs

On the other hand, a shot taken from the side can show how the dish would look when served. For instance, a shot of a slice of cake taken from an angle can show the different layers inside.

5. Shoot quickly

Stylists and photographers need to plan, experiment and practice the shots days before the actual day of the shoot. Unlike studio lighting, natural light changes depending on the time of the day and weather.

The look of ingredients and even entire dishes can also change in just a few hours, minutes or even seconds. Vegetables are an example. To make them look fresher, they are often undercooked.

When it comes to salads, the dressing can be put in a small bowl on the side. This is to prevent the dressing from covering the ingredients or making them look limp.

By practicing and experimenting with different angles outside the shoot, the team can also determine what they need to bring and how to set up the shot quickly. This is especially important in cases where several dishes need to be styled and photographed in one session.

If you’re taking a specialty burger photo, taking an angle shot from the side would be preferable to one taken from above as the side shot would highlight the burger patty itself while a shot from the top would have to accommodate other elements such as the sides, utensils, etc., else, you’ll be left only with the image of the top (sesame seed) bun.

 

6. Add steam

With the exception of desserts and other dishes served cold, steam is a popular element that can be added to an image. Steam emanating from the food gives it the impression that it just came off the stove, oven or grill.

Natural steam is difficult to produce. Most foods do not produce enough steam to be captured by the camera. Plus, food can get cold quickly, reducing the amount of time when the photographer can take the shot.

Food photographers and stylists need to be creative with steam, with some resorting to using garment steamers and microwaved sponges or cotton balls, or devising even more inventive ways to create it for their shoots.

Experienced stylists and photographers have several other techniques that they use to produce stunning food images. With this guide, you have a basic idea of the amount of work and effort it takes to create stunning and delectable food photographs.

 

AUTHOR BIO

Barry Morgan is the creative force behind Barry Morgan Photography. His passions are photography, food and family, although not always in that order. He believes you should love what you do, to do exceptional work. Cooking was always a family affair in his home so naturally, once his passion for photography took root, he was drawn to food photography. Barry Morgan Photography now works with hundreds of clients, turning their tasty dishes into mouthwatering visuals.

 

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Favorite 5 American Inspired Restaurants in Hong Kong

Hong Kong

Hong Kong is one of the world’s great destinations and particularly well known for its food. You’ll visit new and exotic places and indulge in everything it has to offer. You’ll experience a different culture; visit historic monuments; see nature; and of course, try local cuisine. If you’re visiting Hong Kong, you’ll want to try dim sum. There are of course many places where you can find dim sum and other Chinese food in Hong Kong. If you feel more like an America-inspired meal, here’s 5 American inspired restaurants where you must go.

1. Butchers Club Burger

If you crave real burgers, don’t go to Burger King or McDonald’s on this trip. Try a Butchers Club Burger. Here, you’ll find authentic and delicious American burgers – arguably the very best burger that you can find in Hong Kong! Even though it seems very simple, making the perfect American burger is a tricky process. This restaurant has been Michelin-listed since 2016 and is one of only two burger joints with a Michelin listing in Hong Kong.

Hong Kong - Butchers Club Burger

2. Big Sur

If you want to inject a dose of California into your Hong Kong restaurant experience, Big Sur is the perfect restaurant for you. You can choose from contemporary barbeque cuisine including ribs to healthy salads and tacos, and even delicious seafood dishes. Big Sur also has a perfect bar as well, where you can drink cocktails and craft beer. It’s an oasis in the sea of Hong Kong street restaurants. Check it out and take a break from HK food, and go to this California inspired spot for at least one meal. They are open from noon on weekdays so a perfect place for lunch; on weekends and holidays, you can opt for a brunch at 10 am.

Hong Kong - Big Sur

3. Beef and Liberty

Another place for great burgers, or other American-inspired dishes, is the Beef and Liberty. This is the second burger restaurant in Hong Kong (after Butchers Club Burger) to be Michelin-recommended. The magnificent burgers here are made from hormone-free grass-fed beef. The Beef and Liberty is also well known for delicious chicken wings and offers other American dishes to suit different tastes. Desserts include a warm skillet cookie and cream, which is basically a huge cookie filled with chunks of great chocolate, and with cream on top!

Hong Kong - Beef and Liberty

4. BLT Steak

This restaurant is from the chain of BLT Steak restaurants in America, and is medium priced compared to other restaurants in Hong Kong. Apart from the delicious steaks and lunch buffet, the best thing about this restaurant is the fantastic view. It’s located just a couple hundred of meters from the pier and overlooks the water. The restaurant is spotless, and the service is impeccable. The lunch buffet is available from 12 and 3 pm on weekdays. On weekends from 12 to 4 pm, there is a great brunch buffet with all-you-can-eat roast beef and lamb, and a large selection of salads.

Hong Kong - BLT Steak

5. Grassroots Pantry

If you are a vegan or you require (or want) gluten-free meals, then this is the place for you. Grassroots Pantry is extremely authentic. By far the favorite thing of everyone who steps inside this restaurant are the hand-drawn menus which look fantastic. If you’re vegan, there’s nothing you won’t like; and each dish is a generous portion. You can choose vegan pancakes or salads for a starter, then move onto the delicious potato tofu croquettes, and finish off with caramelized apples or coconut brown rice pudding.

Hong Kong - Grassroots Pantry

People think that New York City is hectic, and it is. But you should visit Hong Kong – as one minute in New York is one second here. You can find literally anything to eat here. But eat smart! You can’t go wrong by choosing one of these five excellent Hong Kong restaurants!

Affordable Luxury: 8 Ways to Experience the Best of Dubai

Dubai

Dubai is one of the seven dazzling emirates forming the United Arab Emirates. It has been ranked as one of the fastest growing cities in the world.  Also, it is one of the most sought-after destinations for travellers around the world with its endless choices of fine dining restaurants, shopping opportunities, and luxury accommodation.

Despite the luxury experiences it offers, Dubai is a diverse city offering activities, attractions and luxury leisure hotel rooms at affordable rates. Here are eight ways to experience the best of Dubai without spending a ton of cash:

1. Explore the City by Walking

There are certain areas where walking is considered the best way to explore the surroundings. These include the Dubai Marina and the traditional districts of Al Ras and Al Bastakiya.

If you’re in Dubai Marina, take the monorail to Atlantis hotel, which is located on the tip of Palm Jumeirah. In Al Ras, you can visit markets like Naif Souk, Spice Souk, Gold Souk, and Deira fish market. In Al Bastakiya, you will find traditional souks, lots of galleries, and museums.

the markest in Dubai

2. Enjoy the Sun at Stunning Public Beaches

There are private beaches in the city – you can get access to it by staying at a beach hotel or paying an entrance fee. But there are also some beaches that you can visit for free. These are well-maintained beaches with ease of access to restaurants, camel riding, shopping, water sports, and clean toilets. Others even offer free use of an outdoor gym and an excellent beach promenade.

The Beach in Dubai

3. Go Window Shopping

When it comes to luxury shopping, Dubai is one of the top destinations. The best thing about this is that even if you do not have enough space or budget for shopping, some of these malls are worth checking out without spending a penny.

At the Dubai Mall, you can check out the Dubai Aquarium without paying a fee. Get to see 33,000 marine animals swimming in the aquarium. Another mall you can visit is the Mall of the Emirates which is the home of Ski Dubai. Watching from outside this indoor ski resort and snow park is possible. If you are interested in theatre, dance, film, music, and arts, you can check out Dubai Community Theatre and Arts Centre.

4. Look out for Low-cost and Free Events

If you are in Dubai during the Dubai Canvas festival, you can see some of the world’s skilled artists making excellent 3D street art. Another event you should watch out for is the Dubai Food Festival where you can enjoy discounted food deals on food markets and high-end restaurants. It is highly recommended that before you visit the emirate, you must research online for happenings and events that you can go to when you’re in town.

5. Watch the Dancing Fountain

One of the experiences a visitor in Dubai should enjoy is to watch the dancing fountain show. The Dubai Fountain has a spectacular show a few times a day. You can actually watch it thrice a day because each has different shows and music. This is the best place for you to wander around the artificial lake with Burj Khalifa and skyline in the background. The show begins at 6 pm until 11 pm, with a show happening every 30 minutes.

6. Visit Museums

Dubai is also home to low-cost and free museums. Dubai Museum is one of them. This is an affordable museum that gives you a thought-provoking history lesson on how this emirate evolved from a small village to one of the biggest cities today. Other museums you can visit include the Antique Museum in Al Quoz, Women’s Museum, and the Coffee Museum. These museums offer different lessons and unique experiences.

7. Join a Guided Tour

If you want to learn more about Dubai religion and culture, a visit to the Jumeirah Mosque is a great idea. A guided tour will give you the opportunity to ask questions you have in mind. The tour often begins at 10 am from Saturday to Thursday.

8. Explore Various Cultures at the Global Village

Global Village is an outdoor shopping and entertainment area that you shouldn’t miss. It has shopping districts that represent different countries. This is where you can encounter most Emiratis and a few Westerners.

You can definitely find affordable souvenirs here. Also, you can try local cuisines from one of the snack stands inexpensively. Moreover, you can watch cultural shows, music performances and entertainment here.

Dubai may be one of the most expensive cities in the world. But with a bit of time and planning, you can enjoy luxurious experiences for free or at affordable rates.

 

AUTHOR BIO

Habib Khan is a seasoned Hotelier, currently the CEO of Planet Hospitality and General Manager of Arabian Courtyard Hotel and Spa. Khan has more than 30 years of diversified international experience in the hospitality industry. He is an expert in developing, transforming, and managing hotels, with an ability to analyze and solve problems in a challenging work environment.