England’s Observer newspaper has reported findings of a study by 2 renowned economists- Makoto Watanabe and Marc Moller. They have actually developed a mathematical formulae to derive their findings as part of their research into airline pricing. Now the exciting part. According to their research, the optimum time to buy an airline ticket in advance is 8 weeks out. They have also discovered that prices rise in the afternoon which they believe is due to the airlines’ assumption that business travellers buy at work in the morning. From my 25+ years of travel industry experience, I can also add that Tuesdays and Wednesdays are also the best days to both buy airfares and to travel at the best price. So, buy as soon as you can and buy on a Tuesday or Wednesday morning. Got it? Airfare 101.